Empowered…never overpowered….again.
It began with a sense of pride at every hard-won U.S. Olympic medal. A few months later, it was witnessing the housecleaning, otherwise known as the recent mid-election votes, that got my attention. But it was the increased bid activity from customers who previously had done business overseas that finally made it clear — we are no longer an overpowered…but empowered…nation once again.
A recent survey of 2,000 Americans found that for me, and the guy across the street, the recession is over. Quite frankly we’re tired of anxiety-inducing news regarding the economy, and more than ready to move forward. Aware of a changed reality, we are mindful of our challenges, but equally confident in our ability to tackle issues — from expressing how pissed off we are with the power of our vote, to questioning everything, not least, the quality of education our children are receiving.
What is most remarkable about this new empowerment is that it’s both deeply personal, and nationally focused… at the same time.
Now that I was aware of this renewed sense of control, I realized there was evidence everywhere. Among the piles of information we all try to absorb, you’ll find quiet reference that more referrals to web information (websites, news articles) are happening from Facebook more then any other source…including search engines. This means that consumers are asking other consumers…not Google…for advice about what to buy, and best choices for that hard-earned dollar. Simply put, we’ve come to understand that taking control, begins at home.
Don’t tell us what we should buy, when to buy, or what we should be doing. We made this country…we can absolutely make up our own minds.
For Seconn, “control at home” has meant a number of core initiatives that meets our vision for a leaner, responsive operation. From completing our ISO Certification and defining systems for assuring quality, to pending completion of a dedicated rapid response prototype unit.
Right on the tail of these goals will be the launch of a web-based job-tracking portal. This customer-friendly resource will provide real-time, up to the minute information regarding the status of every order. With this initiative, and others that follow, Seconn is mirroring empowerment trends and building resources that will build improved relationships as well.
Will this empowerment impact the bottom line? Absolutely.
Recently, we were selected for a significant project not because we offered the best price. We were selected because we offered the best value — a one stop shop, turn around time, quality, a skilled and invested workforce and more. At Seconn, we’ve come to realize that our newest customers, as well as those that have come before, are seeking partners that will empower success, and we’re prepared to do whatever it takes, to be a vital part of this momentum.
We’re not done testing our metal…not by a long shot. How about you? If you’re ready to take control, we’re ready to take your order.
Rob
Robert Marelli
President & Founder
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